Pantene – Internal communication campaign – 2006
The Magic Flyer® is inserted into a product information summary and distributed to the brand’s sales managers during a launch seminar.
Florest special Mini Pack – Retail stores – 2011
Launch of a specific product and entry into a new market. This Florist special Mini Pack is a complete product (Magic Flyer Butterfly® + card + envelope). The graphics and format have been especially adapted.
Interactive Pack – Retail stores – 2010
This comprehensive product (Magic Flyer® + card + enveloppe) has been produced in several languages. Not only does it contain the card and Magic Flyer® to send, but the packaging also hides a collector’s gift to keep.
Port Aventura – External communication campaign – 2004
The group Universal Mediterranéa, which owns the Port Aventura theme park, wishes to use the Magic Flyer® in a campaign to announce the park’s first Halloween event. The resulting design is a promotional pack, which includes the event programme and a DVD of event entertainment, which is sent to the press and partners.
Novartis – External communication campaign – 2010
This major pharmaceutical laboratory uses the Magic Flyer® to promote a new drug to Spanish pharmacies. Magic Flyer International develops a new card format for the campaign with an innovative opening system.
Jenapharm – Communication campaign – 2011
The large pharmaceutical group contact Magic Flyer International for a promotional campaign for a product launch in Germany.
English display rack – Retail stores – 1998
In England, the Magic Flyer® is available in more than 1000 Clinton Card stores and an exclusive display rack is custom designed for the group.
Hispeed – External communication campaign – 2007
The Magic Flyer® is used in a huge national campaign to launch the Dutch high speed train. This card and its butterfly are sent to the press, to insitutions, to local authorities etc. The direct mail campaign is executed in two waves: the first at the inauguration of the high speed train and the second over the festive season.
EDF – Internal communication campaign – 2008
During the launch of EDF’s “Blue Ciel” product, managers of the different business activities receive this card/memo with a synopsis of the product, from which a Magic Flyer® flutters out.
Abbott Group – Communication campaign – 2010
The major American pharmaceutical group Abbott launches a campaign on the butterfly effect. The campaign is centred around the Magic Flyer® and wins 2 medals (Gold + Silver) at the ASPID 2010 international awards.
Individual Pack – Retail stores – 2009
The individual pack, launched exclusively in England, has experienced undeniable success since 1998. In 2009, Magic Flyer International launches a new design for this product in England before introducing it into other countries in which the product is commercialised.
Oscars de l’Emballage [Packaging Oscars] – External communication campaign – 2006
Magic Flyer International works on the Oscars de l’Emballage, a packaging award ceremony organised by French fast moving consumer goods magazine LSA at the Pierre Cardin Space in Paris. The Magic Flyer® is inserted into invitations presenting the event to the media and partners.
Mini Pack – Retail stores – 2011
This new product uses a new format (smaller, more compact) and a new design. The theme of the first collection is “butterflies of the world”; real butterflies drawn by a young French painter. The card gives information about the butterfly and, of course, the equivalent Magic Flyer® and envelope are included. All elements in the pack are produced from 100% recycled paper.
Kenzo – External communication campaign – 1998
National customer loyalty operation: the Magic Flyer® is inserted into birthday cards sent to customers registered in the Kenzo database.
Vodafone – Internal communication campaign – 2002
The Magic Flyer® is used by the mobile phone operator in Italy for the launch of a new mobile phone application. This campaign targets Vodafone dealers and the card features information on the new application.
Claridge’s Hotel – External communication campaign – 2010
Claridge’s hotels (4* luxury) lauch a branded giveaway campaign aimed at their clients’ children. Magic Flyer International designs a small format card for the occasion with matching Magic Flyer®. Packaged in cellophane without an envelope, they are distributed at the hotel’s reception desk.
MSN – External communication campaign – 2001
This major European campaign was developed to introduce the group’s newest product: the MediaCentre (practical online communication guide). These cards, with their matching Magic Flyer® are sent out in France, Belgium, Holland, England and Italy. In France, the card + butterfly design even receives TV coverage.
Parco San Marco – External communication campaign – 2008
This Swiss hotel complex contacted Magic Flyer International to produce an insert for their annual greeting cards. A mass mailing was sent to former clients.
