For the release of its new fragrance "MON PARIS" by Yves Saint Laurent, L'ORÉAL surprises with a new communication concept including the French Magic Butterflies

It is in England in June that the new Yves Saint-Laurent's fragrance has been launched in front of L'Oreal's teams. An amazing 360 degrees experience inviting everyone to loose their senses in a dazzling spiral of love and perfume in the heart of Paris.

l'équipe de Lauréal UK papillonne pour le lancement de Mon Paris de Yves Saint Laurent

The Magic Butterfly, invention of our French company Magic Flyer International is a universal messenger that has been created during an incredible love story.  It is happy to lend its wings to this famous player in the world of the beauty and luxe, and carry emotions and feelings during all those presentations towards English managers.This Magic Butterfly fully customized in new YVES SAINT-LAURENT fragrance "MON PARIS" 's colours, was created by our French designers team supervised by David Vilaplana and Stéphanie Dobua.

Le Papillon Magique du parfum "Mon Paris" de Yves Saint Laurent

Envollée de Papillons Magiques pour le lancement de Mon Paris de Yves Saint Laurent UK

Opening of a magic card holding the innovative concept which flies away at the opening under all the teams amazed eyes, one. Moments of grace, of an eternal beauty, where time stopped to live the delight.

At the end of July in London the official launch of the fragrance will take place in front of prestigious personalities.

THE FRAGRANCE (Presented by Yves Saint Laurent)

The Modernised floral Chypre perfume introduces a new sensual, luminous white chypre fit for love today. Be exhilarated with the fruity top notes, feel the head-spin with datura orchid and white floral radiance, and lose your sens with patchouli and narcotic white musc

Contact : Magic Flyer International France - - Tél. +33 (0) 490 943 100 - -